Master viral threads, build your audience, and turn followers into customers with this comprehensive X playbook.
How to Write Viral Threads
Dickie Bush
12 min
X Algorithm Explained
Alex Llull
18 min
Building in Public Strategy
Kevon Cheung
25 min
Monetizing Your Audience
Justin Welsh
30 min
Username
Keep it short, memorable, brandable
@gkotte or @GirishK_AIDisplay Name
Name + Value prop or credential
Girish Kotte | AI for FoundersProfile Photo
Header Image Specs
Example Copy:
"AI Growth Systems for Founders | Ex-Microsoft | 500+ founders helped | Free AI audit ↓ gkotte.com"
Pro Tip
Use the same visual identity across all platforms for brand recognition. Create templates in Canva for consistency.
Who you help: Your target audience
What you do: Your unique value prop
Credibility: Proof or experience
CTA: Where to learn more
Example 1: Founder Focus
Helping founders launch with AI • LeoRix (FoundersHub AI) founder • Ex-Microsoft • 500+ startups supported • Free audit ↓
Example 2: Value Focus
AI systems to 10x founder productivity • Validate → Build → Launch in weeks, not months • DM "LAUNCH" for free guide
Pin your best-performing thread that showcases your expertise and includes a clear CTA.
Example Pinned Thread:
"How I helped 500+ founders launch faster with AI (and how you can too) A thread on the exact system we use at LeoRix (FoundersHub AI):"
Educational
Personal
Engagement
Promotional
Curated
Best Times (EST)
Frequency
Official best practices guide
50+ viral thread templates
Find your tribe
High-quality image collection
Hook: Everyone thinks [common belief]. But after [experience/data], I discovered the opposite is true.
Hook: Challenge common belief
Context: Why people believe this
Reality: What you discovered
Evidence: 3-5 proof points
Framework: How to apply
Results: What to expect
CTA: Save/follow for more
Example Hook:
"Everyone thinks you need 10k followers to monetize. But I made $50k with 500 followers. Here's how:"
Hook: How to [achieve specific result] in [timeframe] (step-by-step guide)
Hook: Clear promise + timeframe
Credibility: Quick proof
Step 1: Foundation
Step 2-5: Core process
Step 6: Optimization
Common mistakes: 2-3 pitfalls
Results: Expected outcome
CTA: Reply 'GUIDE' for template
Hook: How [subject] went from [point A] to [point B] in [timeframe]:
Hook: Transformation story
Starting point: The problem
Discovery: Key insight
Strategy: What we did
Execution: 3-5 key actions
Results: Metrics & outcomes
Lessons: 3 takeaways
CTA: DM for case study
Hook: [Number] myths about [topic] that are holding you back:
Hook: Number + myths promise
Myth 1: Common misconception
Reality 1: The truth + why
Myth 2-4: Continue pattern
Reality check: Key insight
Action items: What to do instead
CTA: Follow for more truths
Likes
Social proof
Retweets
Reach amplifier
Replies
Algorithm gold
Shares
Quality signal
The Power Hour
Engage with 20 accounts in your niche for 1 hour after posting
Reply Guy Strategy
Be first to reply on 10 big accounts daily with valuable additions
Quote Tweet Value
Quote tweet with additional insights, not just agreement
Thread Hijacking
Add valuable continuation to viral threads in your niche
DM Nurturing
Send personalized DMs to engaged followers weekly
Reply to all comments on your posts
Engage with 10 accounts in your niche
Reply to 5 big accounts with value
Send 3 DMs to engaged followers
Vanity Metrics
Quality Metrics
Business Metrics
Top Performing Content
Identify patterns in your best tweets
Engagement Analysis
Track reply quality and follower growth
Competitor Benchmarking
Monitor similar accounts in your niche
Content Calendar Adjustment
Double down on what works
Best for: Complete automation
Best for: Simple scheduling
Best for: Thread creation
Best for: Content ideation
Step 1: Connect Account
Link your X account and authorize posting permissions
Step 2: Set Viral Times
Enable AI-optimized posting times based on your audience
Step 3: Create Content Queue
Batch create 1 week of content with AI assistance
Step 4: Enable Auto-Engagement
Set up auto-replies and DM templates
🎯 30-Day Goal
Growing
Followers
Viral
Impressions
High
Engagement
Verification Badge
Get verified for instant credibility
Professional Photo
Real face, clear quality, consistent brand
Complete Bio
Clear value prop + social proof
Pinned Tweet
Showcase your best work/offer
Original Insights
Share unique data and perspectives
Consistent Voice
Develop recognizable style
Value-First Threads
Educate before you sell
Proof & Examples
Back claims with evidence
Genuine Engagement
Reply thoughtfully to comments
Support Others
Retweet and amplify peers
Transparency
Share failures and learnings
Consistency
Show up daily, rain or shine
Formula:
[What you do] • [Who you help] • [Credibility] • [CTA/Link]
Example:
Helping founders launch with AI • Ex-Microsoft • 500+ startups • Free audit ↓
Girish K | AI for Founders 🚀
Social Proof
Share wins & testimonials
Expertise
Demonstrate deep knowledge
Community
Build genuine relationships
Consistency
Show up every single day
Your Unique Angle
Target Audience
Choose Your Archetype
Teacher, Challenger, Motivator, or Analyst
Define Your Tone
Professional, casual, humorous, or direct
Signature Phrases
Create 3-5 phrases you use consistently
Content Themes
3-5 topics you always talk about
Brand Colors
Pick 2-3 consistent colors for all visuals
Typography
Consistent fonts for graphics and threads
Templates
Create reusable formats for threads
Visual Style
Screenshots, graphics, or illustrations
Ghostwriting
High monthly retainer
UGC Content
Paid per post
Affiliate Marketing
Recurring commissions
Digital Products
Scalable income
Sponsored Posts
Premium rates
Consulting Calls
High hourly rates
Cohort Courses
Premium pricing
Community/Membership
Monthly recurring revenue
Brand Partnerships
Enterprise deals
Frontend (Low Ticket)
Backend (High Ticket)
Create a Crew
Form a group of 5-10 accounts that engage with each other's content within first 30 minutes
Host Twitter Spaces
Weekly spaces with your crew to cross-pollinate audiences
Thread Collaborations
Co-create threads and tag each other for 2x reach
Newsjacking
Comment on breaking news in your niche within 1 hour
Data Threads
Share original research and insights with charts/graphs
Prediction Posts
Make bold predictions and track them publicly
The Transformation
I went from [A] to [B] in [time].
Here are the [X] things I learned:
The Observation
After studying [X] successful [people/companies],
I noticed they all do this one thing:
The Framework
The [name] method for [outcome]:
Step 1→2→3 (with examples)
Native analytics dashboard
Follower analysis
Growth tracking
Graphics and visuals
AI writing assistant
Writing clarity
Unroll threads
Thread scheduler
Auto-retweets
"How to Build a Twitter Following"
Hosted by Sam Parr & Shaan Puri
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Hosted by Jay Clouse
"Twitter Threads to Newsletter Empire"
Hosted by Kipp & Kieran
Week 1-2: Setup
Week 3-4: Consistency
Goal: Build foundation
Week 5-6: Authority
Week 7-8: Network
Goal: Accelerate growth
Week 9-10: Products
Week 11-12: Systems
Goal: Scale & monetize
Daily
Tweets per week
Weekly
Viral threads
Active
Engagement
Direct
Outreach
Multi-column dashboard for power users
Use free →Official analytics dashboard and insights
View analytics →Unroll and save threads for easy reading
Use free →Write and schedule tweets & threads
Try free →Track follower growth and statistics
View stats →Schedule posts and track performance
Try free →Calculate your engagement rate to track performance:
(Likes + Retweets + Replies) / Impressions × 100 = Engagement Rate
Good: >2% | Great: >5% | Excellent: >10%
Start implementing this playbook today and watch your following explode