Girish KotteBook a call
GTM strategy

Cut your marketing spend without cutting results.

I build efficient marketing funnels and automations that cut your spend while multiplying results. One unified strategy instead of 10+ disconnected tools.

Book a free strategy callSee how it works30-min call · no obligation · free GTM audit
The transformationTypical, 90 days
Marketing spend$12K/mo60% lower
Tools used10+3–5 connected
Lead quality~30%3× better
AI visibility0%AI optimized
Averages across client engagements.
Core strategies

One system, every channel feeding it.

Search, AI Overviews and AI engines run as one funnel, so traffic compounds instead of leaking.

01 · SEO + AIO + GEO

Found on Google, ChatGPT, Perplexity and Claude.

A unified search strategy that works across classic search and AI answer engines.

GoogleChatGPTPerplexityClaude
02Lead generation funnelAutomated funnel that captures, nurtures and qualifies leads 24/7.
03Content engineAI-assisted content system that scales your thought leadership.
04Marketing automationWorkflows that cut manual work and lift conversion rates.
Results

Real results, anonymized clients.

Client names stay private. The numbers are from the engagement reports.

B2B SaaS90-day engagement

Half the spend, three times the qualified pipeline.

Marketing spend$14K/mo$5.6K/mo−60%
Qualified leads20/mo65/mo3.25×
Time on marketing18 hrs/wk6 hrs/wk−12 hrs
Pipeline value$45K/mo$120K/mo2.7×
We cut our spend by more than half and tripled our qualified pipeline. The ROI was obvious within the first month.Founder, B2B SaaS · name withheld
Two more starting points
AI searchFrom invisible to cited by AI enginesStarted at ~80 organic visits a month, zero AI citations and $180 per qualified lead.
OutboundFrom manual outreach to a running systemStarted at $12K in pipeline with the founder spending 20 hours a week on outreach.
All case studies
How the engagement works

Three phases. Start with phase 1 only.

Phase 1 is a standalone deliverable. No commitment to continue.

01
Week 1–2

Audit & strategy

Fixed scope

I audit your full marketing stack, find where money leaks and deliver a GTM roadmap you can run with or without me.

  • Marketing stack audit: every tool, cost and overlap mapped
  • SEO + AIO + GEO analysis
  • Custom GTM roadmap with budget
  • 90-day content calendar
A clear plan, and an informed decision about phase 2.
02
Week 3–8

Build & launch

6-week sprint

I build the funnels, automations and content systems from the roadmap. Marketing goes from scattered to connected.

By week 8 the system is live and generating leads.
03
Ongoing

Optimize & scale

Monthly retainer

I monitor performance, run experiments and keep optimizing. The system gets smarter every month.

Marketing runs itself while you focus on product and sales.
Why work with me

I ship products. Then I advise on GTM.

Do it yourselfAgencyWith Girish
Monthly cost$0 (your time)$5K–15K/moCustom fit
AI search (AIO/GEO) expertise—LimitedDeep
Personalized strategy—TemplateCustom
Time to results6–12 months3–6 months6–8 weeks
Direct accessN/AAccount managerDirect
Tool count—Adds moreReduces
Founder experience——12+ years
I build what I adviseFour products shipped. The advice comes from running it, not from slides.
Technical depthArchitecture, data and automations, not just strategy decks.
Regulated marketsHIPAA and compliance-heavy GTM from healthcare AI work.
Full-stack founderProduct, content, search and sales, not one channel.
FAQ

Questions, answered.

Short answers. Ask anything else on a call.

Ask on a call

Agencies add more tools and complexity. I consolidate and simplify. I also have founder experience - I know what actually moves the needle for startups, not just what looks good in reports.

Most clients see measurable improvements within 6-8 weeks. By 90 days, you should see significant reduction in marketing spend and improvement in lead quality.

I specialize in B2B SaaS, healthcare tech, and AI companies. These are where my expertise and network deliver the best results.

Perfect. I work alongside your team to upskill them and implement systems they can maintain. I'm not here to replace - I'm here to accelerate.

Pricing depends on scope and company stage. Book a call and I'll give you a custom quote. The goal is always to deliver ROI that justifies the investment.

Next step

Ready to fix your GTM?

In 90 days you could have a marketing system that runs itself. Fewer tools, better leads, lower spend.

Book a free strategy callGet the free GTM checklist30 minutes · free · no pitch deck needed