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Girish Kotte
GTM Strategy

Cut Your Marketing Spend Without Cutting Results

I build efficient marketing funnels and automations that cut your spend while multiplying results. One unified strategy instead of 10+ disconnected tools.

SEO + AIO + GEOTool ConsolidationFounder-Led12+ Years

30-min call · No obligation · Get a free GTM audit

The Transformation

Typical before and after when working with me on your GTM strategy.

Before
Marketing Spend
$12K/moavg across clients
Tools Used
10+disconnected
Lead Quality
~30%qualified rate
AI Visibility
0%not optimized

Scattered efforts, no unified strategy, money wasted on tools that don't connect.

After
Marketing Spend
$4.8K/mo60% reduction
Tools Used
3-5integrated
Lead Quality
~78%qualified rate
AI Visibility
GrowingAI optimized

Unified funnel, automated workflows, every dollar working efficiently.

Typical results in 90 days

Core Strategies I Implement

Battle-tested frameworks that drive results across B2B and startup environments.

SEO + AIO + GEO Strategy

Unified search strategy that works across Google, ChatGPT, Perplexity, and Claude.

  • Keyword research with AI intent mapping
  • Content structured for LLM consumption
  • Entity optimization for AI citations
  • Technical SEO foundation

Lead Generation Funnel

Automated funnel that captures, nurtures, and qualifies leads 24/7.

  • High-converting landing pages
  • Lead magnets that attract ICPs
  • Email nurture sequences
  • Lead scoring automation

Content Engine

AI-assisted content creation system that scales your thought leadership.

  • Content pillars & clusters
  • AI-assisted writing workflows
  • Repurposing automation
  • Distribution strategy

Marketing Automation

Workflows that reduce manual work and increase conversion rates.

  • CRM integration & enrichment
  • Behavioral email triggers
  • Lead routing automation
  • Reporting dashboards

Real Results, Anonymized Clients

Concrete before-and-after metrics from recent engagements across B2B SaaS, healthcare tech, and AI startups.

B2B SaaSSeries A90 days

Challenge

Spending $14K/mo across 12 disconnected marketing tools with 18 hours/week of manual work — and still not hitting pipeline targets.

$14K/mo spend12 tools18 hrs/wk manual work

What We Did

Consolidated tech stack from 12 to 4 tools, built a unified funnel with automation, and implemented lead scoring to focus on high-intent prospects.

  • Tool audit & consolidation (12→4)
  • Unified funnel automation
  • Lead scoring & routing
  • Automated reporting dashboards

Results

Marketing Spend

$14K/mo$5.6K/mo

60% reduction

Qualified Leads

20/mo65/mo

3.25x increase

Time Saved

18 hrs/wk6 hrs/wk

12 hrs saved

Pipeline Value

$45K/mo$120K/mo

2.7x growth

We cut our spend by more than half and tripled our qualified pipeline. The ROI was obvious within the first month.

Marketing Director, B2B SaaS

Healthcare TechSeed8 weeks

Challenge

Roughly 80 organic visits per month, zero AI citations, and paying $180 per qualified lead through paid channels.

~80/mo organic traffic0 AI citations$180 cost/qualified lead

What We Did

Technical SEO overhaul with AIO entity optimization, built 5 content pillars targeting high-intent keywords, and created a lead magnet funnel.

  • Technical SEO + AIO entity optimization
  • 5 content pillars for high-intent keywords
  • Lead magnet funnel with email nurture
  • AI citation strategy for Perplexity & ChatGPT

Results

Organic Traffic

80/mo340/mo

4.25x growth

Qualified Rate

30%85%

2.8x improvement

Cost per Lead

$180$45

75% reduction

AI Citations

012/mo

New channel

We went from invisible to showing up in AI search results. The cost per lead dropped so much we reallocated budget to product.

Founder & CEO, Healthcare Tech

AI PlatformPre-seed12 weeks

Challenge

Only $12K in pipeline, founder spending 20 hours/week on manual outreach, and publishing just 1-2 posts per month.

$12K pipeline20 hrs/wk outreach1-2 posts/mo

What We Did

Built an AI-assisted content engine producing 10 posts/month, automated LinkedIn and email outreach, and set up behavioral triggers for warm leads.

  • AI-assisted content engine (1-2→10 posts/mo)
  • Automated LinkedIn + email sequences
  • Behavioral triggers for warm leads
  • Founder brand positioning strategy

Results

Pipeline Value

$12K$98K

8.2x growth

Outreach Time

20 hrs/wk3 hrs/wk

85% saved

Demos Booked

2/mo20/mo

10x increase

Content Output

1-2/mo10/mo

5-10x output

I got 17 hours a week back and our pipeline grew 8x. The content engine basically runs itself now.

Founder, AI Platform

60%

avg spend reduction

4x

avg lead quality

90 days

avg timeline

3

industries served

How the Engagement Works

Three phases, clear deliverables at each stage. Start with Phase 1 only - no commitment to continue.

1
Audit & StrategyWeek 1-2Fixed scope

I audit your full marketing stack, identify where money is leaking, and deliver a custom GTM roadmap you can execute with or without me.

What you get

Marketing stack audit - every tool, cost, and overlap mapped
SEO + AIO + GEO analysis with actionable recommendations
Competitor positioning map (who ranks where, content gaps)
Custom GTM roadmap - priorities, timeline, budget allocation
Funnel architecture blueprint - lead flow from first touch to close
Content strategy framework with 90-day calendar

Outcome: You walk away with a clear plan and can make an informed decision about Phase 2.

2
Build & LaunchWeek 3-86-week sprint

I build the funnels, automations, and content systems from the roadmap. Your marketing goes from scattered to connected.

What you get

Landing pages & lead magnets - designed, built, and live
Email nurture sequences - written, configured, and automated
Marketing automation workflows (lead scoring, routing, follow-ups)
Tool consolidation - from 10+ tools to 3-5 integrated systems
Tracking & attribution setup (GA4, UTMs, conversion tracking)
AIO-optimized content - structured for AI citations

Outcome: At the end of Week 8, your marketing system is live, automated, and generating leads.

3
Optimize & ScaleOngoing monthlyMonthly retainer

I monitor performance, run experiments, and continuously optimize. Your system gets smarter every month.

What you get

Weekly performance dashboards with actionable insights
A/B testing program - landing pages, emails, CTAs, subject lines
Monthly strategy review call (60 min) with next-month priorities
Continuous funnel optimization based on conversion data
AI visibility monitoring - track your brand across AI search engines
Quarterly strategy refresh - update roadmap based on results

Outcome: Marketing runs itself. You focus on product and sales while leads come in consistently.

Start with Phase 1 only

Phase 1 is a standalone deliverable. You get a complete GTM roadmap and can execute it yourself, hire someone else, or continue with me.

Start with Phase 1

Why Work With Me vs. Alternatives

See how working with me compares to hiring an agency or doing it yourself.

FeatureDIYAgencyBest ValueWith Girish
Monthly Cost$0 (your time)$5K-15K/moCustom fit
AI/AIO ExpertiseLimitedDeep
Personalized StrategyTemplateCustom
Time to Results6-12 months3-6 months6-8 weeks
Direct AccessN/AAccount MgrDirect
Tool ConsolidationAdd moreReduce
Founder Experience12+ years

Frequently Asked Questions

Agencies add more tools and complexity. I consolidate and simplify. I also have founder experience - I know what actually moves the needle for startups, not just what looks good in reports.

Most clients see measurable improvements within 6-8 weeks. By 90 days, you should see significant reduction in marketing spend and improvement in lead quality.

I specialize in B2B SaaS, healthcare tech, and AI companies. These are where my expertise and network deliver the best results.

Perfect. I work alongside your team to upskill them and implement systems they can maintain. I'm not here to replace - I'm here to accelerate.

Pricing depends on scope and company stage. Book a call and I'll give you a custom quote. The goal is always to deliver ROI that justifies the investment.

Have more questions?

Let's Talk
Let's
Grow

Ready to Fix Your GTM?

In 90 days, you could have a marketing system that runs itself. Fewer tools. Better leads. Lower spend.

Free GTM AuditAIO Strategy BlueprintTool Consolidation Plan

30-min call · No hard selling · Walk away with actionable insights