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Girish Kotte
B2B Growth System

Build Authority & Generate Leads on LinkedIn

Transform your LinkedIn presence into a lead generation machine with proven frameworks, templates, and automation strategies.

Build strong network
1M+ impressions/month
50+ leads/week

Video Masterclasses

🎥

LinkedIn Algorithm Secrets

Justin Welsh

15 min

✍️

Write LinkedIn Posts That Convert

Richard van der Blom

22 min

🎯

LinkedIn Sales Navigator Mastery

Daniel Disney

28 min

👑

Building Authority on LinkedIn

Lea Turner

18 min

Essential LinkedIn Tools

Content Creation

Shield Analytics
$12/mo

Track post performance

AuthoredUp
Free tier

Post formatting & scheduling

Free tool
Taplio
$39/mo

AI content assistant

Lead Generation

Sales Navigator
$79/mo

Advanced search & insights

Dripify
$39/mo

Automation sequences

PhantomBuster
$30/mo

Data extraction

Analytics

LinkedIn Analytics
Free

Native insights

Free tool
Socialbakers
Custom

Competitor analysis

Buffer Analyze
$35/mo

Cross-platform metrics

Free Templates & Resources

🤝Template

Connection Request Templates

20+ personalized message templates

Download free
📅Calendar

LinkedIn Post Calendar

30-day content planning template

Download free
Checklist

Profile Optimization Checklist

Step-by-step profile audit

Download free
📰Guide

LinkedIn Newsletter Guide

Launch your newsletter in 7 days

Download free

LinkedIn Podcasts

🎙️

The LinkedIn Insider

"How to Go Viral on LinkedIn"

Hosted by Michaela Alexis

Listen now
🎧

Social Selling Show

"Turn Connections into Clients"

Hosted by Daniel Disney

Listen now
📻

LinkedInformed

"Content That Converts"

Hosted by Mark Williams

Listen now

Profile Optimization Checklist

Headline (220 chars)

  • Lead with value proposition, not job title
  • Include keywords for search
  • Add credibility markers
  • Include a subtle CTA

Example:

Helping Founders Launch with AI | LeoRix (FoundersHub AI) Founder | Ex-Microsoft | 500+ Startups Accelerated | Free AI Audit ↓

About Section

  • Start with a hook question or bold statement
  • Use short paragraphs and bullet points
  • Include social proof and results
  • End with clear CTA and contact info

Example:

Ever wonder why 90% of startups fail? It's not the idea. It's the execution. After helping 500+ founders at Microsoft and building LeoRix (FoundersHub AI), I've identified the patterns that separate success from failure. ✅ What I help with: • AI-powered validation • Rapid MVP development • GTM strategy • Growth automation 📊 Results: • 73% faster time to market • 5x productivity gains • $50M+ in founder revenue generated 💡 Get my free AI GTM Audit: gkotte.com

Featured Section

  • Pin your best content/case study
  • Add media-rich posts
  • Include external links to portfolio
  • Showcase recent wins

Experience

  • Use action verbs and metrics
  • Focus on achievements, not duties
  • Include media and links
  • Keep descriptions concise

Skills & Endorsements

  • List top 5 most relevant skills
  • Pin top 3 skills
  • Get endorsements from connections
  • Add skills keywords for search

Visual Branding Guidelines

Profile Photo

  • • Professional headshot
  • • Solid or simple background
  • • Good lighting, smile
  • • 400x400px minimum

Background Banner

  • • 1584x396px dimensions
  • • Include value proposition
  • • Add contact info/CTA
  • • Use brand colors

SEO & Discoverability

Custom URL

linkedin.com/in/yourname

Makes your profile easier to share and remember

Keywords Strategy

Include industry keywords naturally throughout

Improves search visibility by 40%

90-Day LinkedIn Domination Plan

Month 1: Foundation

  • Complete profile optimization
  • Establish content pillars
  • Post 3x per week minimum
  • Connect with 500 targets
  • Engage daily for 30 min

Goal: 1,000 followers

Month 2: Growth

  • Increase to daily posting
  • Launch weekly newsletter
  • Host first LinkedIn Live
  • Create lead magnet
  • Start DM outreach

Goal: 5,000 followers

Month 3: Authority

  • Launch signature offer
  • Collaborate with influencers
  • Speak at virtual events
  • Build email list to 1000
  • Generate 100+ leads

Goal: 10,000 followers

🎯 90-Day Targets

Strong

Followers

1M+

Impressions

100+

Qualified Leads

Growing

Revenue

LinkedIn Brand Authority Playbook

Industry Expert Positioning

Thought Leadership Framework

  • • Share industry insights weekly
  • • Comment on industry trends
  • • Publish original research
  • • Host industry discussions
  • • Create frameworks and models

Content Authority Signals

  • • Case studies with metrics
  • • Client success stories
  • • Behind-the-scenes content
  • • Lessons from failures
  • • Predictions and analysis

Professional Voice & Style

1

Executive Presence

Professional yet approachable tone

2

Value-First Approach

Lead with insights, not self-promotion

3

Data-Driven Content

Back opinions with research and stats

4

Strategic Vulnerability

Share challenges to build trust

5

Consistent Messaging

Reinforce core themes repeatedly

LinkedIn Visual Brand System

Cover Images

1584x396px branded header

Post Templates

Consistent formatting

Carousels

Branded slide decks

Native Video

Talking head + captions

Articles

Long-form authority

LinkedIn Monetization Machine

B2B Lead Generation

  • Sales Navigator

    Target decision makers directly

  • InMail Campaigns

    40% open rate templates

  • Content to DM Pipeline

    Convert viewers to leads

  • Webinar Funnels

    $5K-50K per webinar

Consulting Revenue

  • Strategy Calls

    $500-2K per session

  • Retainer Clients

    $5K-25K/month ongoing

  • Corporate Training

    Premium engagement rates

  • Speaking Gigs

    $5K-50K per event

Digital Products

  • LinkedIn Course

    $497-2997 per student

  • Templates & Tools

    $47-297 per download

  • Newsletter Sponsorships

    $500-5K per issue

  • Cohort Programs

    High-ticket pricing

LinkedIn Sales Funnel Blueprint

Profile Views

Optimize for clicks

Connection

Personalized invite

DM Conversation

Value-first approach

Discovery Call

Qualify & close

Client/Customer

$5K-50K deals

Advanced LinkedIn Strategies

Algorithm Optimization

Dwell Time Optimization

Hook in first 2 lines, expand with "...see more"

Native Content Priority

Upload videos directly, use LinkedIn polls and events

Golden Hour Posting

Post when your audience is most active (7-9am, 5-6pm)

Engagement Velocity

Get 10+ engagements in first hour for viral reach

Creator Mode Benefits

5x more profile views, newsletter access, live video

Network Expansion Tactics

Strategic Commenting

Be first on influencer posts with valuable insights

Connection Campaigns

100 targeted connections/week with personalized notes

Collaborative Articles

Contribute to get "Top Voice" badge

LinkedIn Lives

Host weekly shows to build authority

Employee Advocacy

Get team to amplify your content 10x reach

High-Converting Content Formats

Listicles

"7 ways to..." posts get 2x engagement

Case Studies

Before/after with metrics = trust

Personal Stories

Vulnerability drives connection

Industry Data

Original research gets shared

120-Day LinkedIn Domination Roadmap

Days 1-30: Foundation

Week 1: Setup

  • • Optimize entire profile
  • • Design cover image
  • • Write 10 posts

Week 2-3: Content

  • • Post 3x per week
  • • Engage 30 min daily
  • • Connect with 200 people

Week 4: Systems

  • • Create content calendar
  • • Set up automation
  • • Build templates

Goal: Build foundation

Days 31-60: Authority

Week 5-6: Scale

  • • Daily posting
  • • Weekly newsletter
  • • First LinkedIn Live

Week 7-8: Authority

  • • Publish 2 articles
  • • Share case studies
  • • Host webinar

Outreach

  • • 50 DMs to prospects
  • • 10 partnership calls
  • • Launch lead magnet

Goal: Gain momentum

Days 61-90: Monetization

Week 9-10: Products

  • • Launch course/service
  • • Create sales funnel
  • • Run promotion

Week 11-12: Scale

  • • Onboard clients
  • • Collect testimonials
  • • Refine offerings

Revenue

  • • 5 high-ticket clients
  • • 20 course sales
  • • $25K revenue

Goal: Establish authority

Days 91-120: Domination

Week 13-14: Authority

  • • Speaking opportunities
  • • Media features
  • • Strategic partnerships

Week 15-16: Empire

  • • Team building
  • • System automation
  • • Scale operations

Results

  • • Industry recognition
  • • 6-figure pipeline
  • • Thought leader status

Goal: Industry leader

Success Metrics Dashboard

25K+

Followers

1M+

Monthly Views

500+

Qualified Leads

50+

Clients Closed

Six-Figure

Revenue Generated

Ready to Build Your LinkedIn Empire?

Start implementing this playbook and watch your authority and leads explode