Traffic Analytics Dashboard
Real-time insights into your content performance and user engagement
Top Performing Pages
Traffic Sources
User Journey Flow
Frequently Asked Questions
The most important content marketing metrics are traffic by source (organic, social, referral), engagement rate (time on page, scroll depth, comments), conversion rate (email signups, demo requests, purchases), and content velocity (publishing frequency and backlog size). These four metrics tell you whether your content is attracting the right audience, holding their attention, driving business results, and scaling sustainably.
Analytics reveal which topics resonate with your audience, what content formats drive the most engagement, where readers drop off, and which channels deliver the highest quality traffic. By analyzing these patterns, you can double down on what works, cut what doesn't, and make data-driven decisions about what to create next rather than guessing.
The Amplify Analytics dashboard provides a centralized view of your content performance across platforms, tracking key metrics like traffic, engagement, conversion, and growth trends. It helps creators and marketers understand what content drives results without needing to check multiple analytics tools separately.
Review high-level metrics weekly to spot trends, do a deeper analysis monthly to inform content planning, and conduct a comprehensive quarterly review to adjust strategy. Daily checking leads to reactive decisions based on noise rather than signal. The goal is to identify patterns over time, not react to individual post performance.
Google Analytics 4, Google Search Console, and platform-native analytics (LinkedIn Analytics, X Analytics) provide the foundation. For AI-specific tracking, tools that measure AI visibility across ChatGPT, Perplexity, and Gemini are increasingly important. PostWyse combines content analytics with AI visibility tracking in one dashboard.
📊 Insights & Recommendations
- ✓Your prompt templates page is your top performer - consider adding more templates
- ✓45% growth in AI Tools Directory - expand this section with more tools
- ✓Social traffic is underutilized at 18% - increase social media presence
- ✓Average session duration is strong at 4+ minutes - content is engaging
Frequently Asked Questions
Understanding your analytics dashboard and using data to drive growth
The dashboard tracks comprehensive metrics including unique visitors, page views, average session duration, bounce rate, top performing pages, traffic sources (Google, Direct, Social, Referral), and user journey flows. You can view data for today, this week, or this month.
The live visitor indicator shows users currently active on your content in real-time with minimal delay. It updates every few seconds to give you an accurate picture of current engagement. Historical data is aggregated and processed for reliable trend analysis.
Bounce rate measures the percentage of visitors who leave after viewing only one page. A lower bounce rate indicates more engaging content. For content-focused sites, a bounce rate under 40% is good, and under 30% is excellent. Our dashboard helps you identify which pages keep visitors engaged.
Use the insights section for actionable recommendations. Focus on your top-performing pages to understand what works, then apply those patterns to underperforming content. Track which traffic sources bring the most engaged visitors and double down on those channels.
Unique visitors count individual users who visit your site, while page views count total pages loaded. For example, one visitor viewing 5 pages equals 1 unique visitor and 5 page views. A high page-to-visitor ratio indicates engaging content that keeps users exploring.
User Journey Flow shows the most common paths visitors take through your content. This helps you understand how users navigate, which content leads to deeper engagement, and where you might be losing visitors. Use this to optimize content placement and internal linking.
Average session duration indicates how engaged visitors are with your content. Longer sessions typically mean valuable content. Industry average is 2-3 minutes; if yours is above 4 minutes (like our 4:35 monthly average), your content is performing well. Use this metric to identify your most engaging content.
The Traffic Sources breakdown shows where optimization opportunities exist. If social traffic is low, increase your social media presence. If referral is underperforming, pursue guest posting or partnerships. Our analytics help prioritize efforts based on growth potential.